Faltu controversy........and SRK's promise that wasn't

Nowadays, pre-release hype has become an essential part of every Bollywood film. Even Aamir, the ever-reluctant n reclusive had to change with the times and join the hypewallas bandwagon. The results (TZP and Ghajni were monster hits) were ominous....for the other Khans, I mean. But king khan has went a step further and is hell bent on beating all the records for pre-release publicity. This week, the Billu 'Barber' controversy has filled the gossip columns and has had a more than a fair chunk of screen space in the electronic media. One also wonders that how a 'SRK cameo' movie has transformed into an 'Irfan-is-also-there' movie. Anyway, focusing this post on the controversy, one really has to be a seasoned lawyer to give credence to the barber assn.'s grievances. However, Srk being SRK, (though he couldn’t find the reasoning behind their demands) was moved by their emotional appeal. That is really really nice of SRK or........is it? He went one to "When they met me they were very emotional. I didn't know that the word is a caste. I didn't want to hurt their feelings so I removed the word. In the song Billu bhai hajaam hai we will try and beep out the word in the film while showing the film." He added “I understand the emotions and I respect. Instead of it becoming an issue where people are going to blacken out poster and give some sort of dissent or grief at cinema halls, film is not about that. We will try and remove the word 'Barber' from the posters.” Oh!!!! so much for not hurting their feelings. He maintains that it is not a publicity stunt.  Well if it was really about hurting sentiments, why is our Badshah just doing a token gesture by removing 'Barber' from just some promotions. Forget about removing it from the posters, why can't it be removed from at least the net. Century ply and Tupperware ads on TV are still calling it "Billlu Barber". Internet ads by Eros are still following the same. Also check this out. I just hope that he could have fulfilled the promise, if it all he had to take the step. Well, janta its upto you to decide - genuine concern or publicity stunt? Surely, Srk doesn't need all this faltu stuff to give leverage to his film. We all love him as real superstar. So, why go for such gimmicks like our netas?